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SBD Global/November 13, 2012/Media
Germany's Sky Reports Another Season Ratings High For Bundesliga
Published November 13, 2012
COLD AS ICE: Germany's national hockey team won the Deutschland Cup tournament with its victory against Slovakia on Sunday. Private-TV channel Sport1 attracted an average of 280,000 viewers to its broadcast of the game. This number translates into a market share of 1.3%. In the target demographic 14-49, the market share was slightly lower at 0.7% (DWDL.de, 11/12).
EUROPA LEAGUE: QUOTENMETER.de's Jan Schlüter reported that German private-TV channel kabel eins' ratings of Thursday's Europa League game "was lower than usual." A total of 2.13 million viewers watched the first half of the game between Bayer Leverkusen and Rapid Vienna. This number increased to 2.43 million during the second half. The game's market share thereby increased from 6.7% to 9.8%. In the target demographic 14-49, the game attracted 770,000 viewers during the first half and 920,000 during the second half. Those numbers translate to a market share of 5.9% and 8.8%, respectively (QUOTENMETER.de, 11/9).