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SBD Global/November 13, 2012/Media

Germany's Sky Reports Another Season Ratings High For Bundesliga

German pay-TV channel Sky "set yet another season-ratings record with its simulcast of Saturday's Bundesliga games," according to Alexander Krei of DWDL.de. A total of 1.33 million viewers tuned in to watch the league's five games on Saturday afternoon. In the target demographic 14-49, this number translates into a strong 12.4% market share. Sky's simulcast of Sunday's Bundesliga match-ups at 5:30pm German time "could not keep up with Saturday and had one of the lowest viewing numbers of the season." Sky attracted only 610,000 viewers. The market share in the target demographic was 2.9%.

COLD AS ICE:
Germany's national hockey team won the Deutschland Cup tournament with its victory against Slovakia on Sunday. Private-TV channel Sport1 attracted an average of 280,000 viewers to its broadcast of the game. This number translates into a market share of 1.3%. In the target demographic 14-49, the market share was slightly lower at 0.7% (DWDL.de, 11/12).

EUROPA LEAGUE: QUOTENMETER.de's Jan Schlüter reported that German private-TV channel kabel eins' ratings of Thursday's Europa League game "was lower than usual." A total of 2.13 million viewers watched the first half of the game between Bayer Leverkusen and Rapid Vienna. This number increased to 2.43 million during the second half. The game's market share thereby increased from 6.7% to 9.8%. In the target demographic 14-49, the game attracted 770,000 viewers during the first half and 920,000 during the second half. Those numbers translate to a market share of 5.9% and 8.8%, respectively (QUOTENMETER.de, 11/9).
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