Dove Men+Care Partners With Irish Rugby Football Union

Consumer goods company Unilever is "placing rugby at the heart of its marketing strategy" for its Dove Men+Care range, according to Nicole Kemp of MARKETING MAGAZINE. Under the new deal with the Irish Rugby Football Union, Dove Men+Care will get extensive matchday branding rights at the Aviva Stadium, experiential and sampling rights, as well as access to national team players and corporate hospitality (MARKETINGMAGAZINE.co.uk, 11/9). BUSINESSANDLEADERSHIP.com's Bernice Barrington wrote that Dove Men+Care is "already a premium partner" to the European Rugby Club for the Heineken Cup and the Amlin Challenge Cup tournaments, a partner to the Welsh Rugby Union and the naming-rights partner to the Dove Men Series autumn fixtures at the Millennium Stadium (BUSINESSANDLEADERSHIP.com, 11/8).