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SBD Global/November 8, 2012/Media

NBA Names MSM Broadcast Partner In India, Deal Includes 72 Regular Season Games

The NBA and Multi Screen Media have formed a new multi-year TV partnership that makes Sony Six the NBA's exclusive broadcast partner in India. The deal will include live NBA games, original programming and grassroots basketball events hosted by both sides. The two companies will create customized local programming and will focus on engaging Indian youth by utilizing talent from the NBA, Sony Entertainment and Bollywood. Sony Six will air live NBA games each week on Thursday, Friday and Sunday with replays in prime-time. The network will provide access to 72 NBA regular season games, up to 18 NBA Playoff games, the Eastern and Western conference finals, the NBA Finals and NBA All-Star events, including the All-Star Game, All-Star Saturday Night and the Rising Stars competition. A weekly NBA lifestyle program will be created, along with a series of instructional vignettes that will help educate fans on the rules of the game and basketball terminology (NBA).
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