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SBD Global/November 8, 2012/Marketing and Sponsorship

Ronaldo 'Tired' Of Messi Comparisons, But The Rivals Footwear Go Head-To-Head

Real Madrid forward Cristiano Ronaldo "may be sick and tired" of comparisons to Barcelona forward Lionel Messi, but the pair will "go head-to-head once again in the footwear department," according to Rik Sharma of the London DAILY MAIL. Just as Ronaldo "earns himself a Nike special edition line of footwear," Messi "makes the adidas F50 his own." Messi's footwear are "more garish -- a lurid yellow." Meanwhile, Ronaldo's Mercurial Vapor VIII CRs are "mostly black on top." However, on the underside of the Nike boots is "a neon pink base." On the back of Ronaldo's boot is "a little symbol which depicts a heart (to show his love of winning) as well as a cross (representing his hatred of losing, apparantly)." Ronaldo "tried to play down his rivalry with Messi" on Tuesday. Ronaldo: ''The truth is I'm a little tired of it (being compared). I don't like to compare myself with others" (DAILY MAIL, 11/7).
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