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SBD Global/November 8, 2012/Marketing and Sponsorship

Marketplace Roundup: Flamengo, Adidas Kit Deal On Hold Until 2013

Brasileiro club Flamengo Fiscal Council President Leonardo Ribeiro revealed "the contract with adidas will wait until '13." The club decided to wait before voting on the kit proposal until elections at the club are finished in December (LANCENET.com.br, 11/7). ... Brasileiro club Grêmio has spent close to R$20M ($9.8M) in organizing the Dec. 8 inaugural Arena Pernambuco friendly against Bundesliga club Hamburg SV. The club said that it will recuperate its investment through ticket sales, sponsorships and advertisement related to the event (LANCENET.com.br, 11/7). ... Brasileiro club Vasco has agreed to a one game sponsorship agreement with lighting company Casarão dos Lustres. The club will wear the company's logo on its jersey sleeves during Sunday's league match against Atlético-MG at the São Januário stadium (MAQUINADOESPORTE.com.br, 11/7). ... Bundesliga club Hamburg SV signed a new sponsorship deal with energy company Care-Energy. The deal is set for three years (Hamburg SV). ... EPL club Norwich City FC has extended its sponsorship with local broker Alan Boswell Group for the fourth consecutive year. As part of the sponsorship, the company's branding will be used at matches and in the club's corporate hospitality, entertaining clients and guests from across the country (ISPORTCONNECT.com, 11/7).

FROM THE MIDDLE EAST: UAE airlines Emirates has been unveiled as an official partner of the Glasgow 2014 Commonwealth Games and the official airline of the Queen’s Baton Relay. To mark the announcement, the 777-300ER aircraft on Wednesday's afternoon flight to and from Glasgow was adorned with the Glasgow 2014 official partner logo on both sides. The partnership with Glasgow 2014 will see the airline play a key role in the Queen’s Baton Relay, the unique prelude to the Commonwealth Games during which a message of goodwill from Queen Elizabeth is taken through the 71 nations and territories, which will be sending athletes to compete in Glasgow (Glasgow 2014). ... Dubai Aluminium (Dubal) has "extended its support" for the Omega Dubai Ladies Masters, to be held at Emirates Golf Club from Dec. 5-8. The field for the tournament includes defending champion Alexis Thompson, Michelle Wie and Laura Davies (GULF NEWS, 11/7).
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