DHL, Bayern To Expand Into New Markets Backlash Continues Against Rule 40 EPL Hunting For Global Media Agency IOC Talks Ad Packages For Oly Channel BT Sport Pitches Football Content Samsung Launches French Olympic Spot Marketplace Roundup Atlético Seeks Opportunities Down Under Reading Launches Kit Into Orbit Citi Debuts 'Stand For Progress' Campaign
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SBD Global/November 8, 2012/Marketing and Sponsorship
Marketplace Roundup: Flamengo, Adidas Kit Deal On Hold Until 2013
Published November 8, 2012
FROM THE MIDDLE EAST: UAE airlines Emirates has been unveiled as an official partner of the Glasgow 2014 Commonwealth Games and the official airline of the Queen’s Baton Relay. To mark the announcement, the 777-300ER aircraft on Wednesday's afternoon flight to and from Glasgow was adorned with the Glasgow 2014 official partner logo on both sides. The partnership with Glasgow 2014 will see the airline play a key role in the Queen’s Baton Relay, the unique prelude to the Commonwealth Games during which a message of goodwill from Queen Elizabeth is taken through the 71 nations and territories, which will be sending athletes to compete in Glasgow (Glasgow 2014). ... Dubai Aluminium (Dubal) has "extended its support" for the Omega Dubai Ladies Masters, to be held at Emirates Golf Club from Dec. 5-8. The field for the tournament includes defending champion Alexis Thompson, Michelle Wie and Laura Davies (GULF NEWS, 11/7).