Tour De France A Bargain For Sponsors Australia, NZ Sports Sponsorships Unique EPL Shirt Deal Worth A Record $325M Marketplace Roundup Daimler Chair Criticizes Bernie Ecclestone Real Hits Back At DFB Over Logo Dispute Content Marketing Key To Aon, ManU Deal Rodríguez Shirt Sales Reportedly Worth $34M La Liga Valencia Partners With CaixaBank Brentford Partners With Matchbook.com
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SBD Global/November 8, 2012/Marketing and Sponsorship
Marketplace Roundup: Flamengo, Adidas Kit Deal On Hold Until 2013
Published November 8, 2012
FROM THE MIDDLE EAST: UAE airlines Emirates has been unveiled as an official partner of the Glasgow 2014 Commonwealth Games and the official airline of the Queen’s Baton Relay. To mark the announcement, the 777-300ER aircraft on Wednesday's afternoon flight to and from Glasgow was adorned with the Glasgow 2014 official partner logo on both sides. The partnership with Glasgow 2014 will see the airline play a key role in the Queen’s Baton Relay, the unique prelude to the Commonwealth Games during which a message of goodwill from Queen Elizabeth is taken through the 71 nations and territories, which will be sending athletes to compete in Glasgow (Glasgow 2014). ... Dubai Aluminium (Dubal) has "extended its support" for the Omega Dubai Ladies Masters, to be held at Emirates Golf Club from Dec. 5-8. The field for the tournament includes defending champion Alexis Thompson, Michelle Wie and Laura Davies (GULF NEWS, 11/7).