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SBD Global/November 7, 2012/Olympics
Coe Facing Many Challenges When He's Voted In As New BOA Chair Wednesday
Published November 7, 2012
- FINANCES: The BOA's balance sheet was left "in a parlous state" due to dismal sales of BOA scarves and medallions during the Games and "a long-running row" with LOCOG over the deal that originally licensed the Olympic rings to the 2012 organisers.
- LEGACY: Coe often said that "it was for others to deliver on the legacy created by the Games." However, his decision to accept an offer from the prime minister to take on the BOA role has "left him among those who will be judged on whether the promises he made to secure the Olympics are being kept."
- ROLE: Coe's task will be "to define what sort of organisation he wants the BOA to be and where it should sit in the overall sporting landscape" (GUARDIAN, 11/6).