SBD Global/November 7, 2012/Media

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  • Broadcaster Eurosport Awarded Six U-20 France National Team Friendlies

    Broadcaster Eurosport has acquired the media rights to six friendlies of the U-20 French national team, according to L'EQUIPE. The French Football Federation revealed the deal on Tuesday. Broadcasters Ma Chaîne Sport and France Télévisions also bid for the rights. Terms of the deal were not disclosed. The U-20 team is qualified for the 2013 World Cup in Turkey (L'EQUIPE, 11/6).

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  • Aussie Broadcaster Seven Sport Fails To Impress With New Jockey-Cam

    Australian broadcaster Seven's new camera angle -- jockey-cam -- "may as well be called bum-cam" because what it showed Tuesday was the derrieres of the jockeys in front, according to Amanda Meade of THE AUSTRALIAN. TV viewers "were treated to a jockey's-eye view of the race" from helmet-mounted cameras. The result was a race that "felt a bit like a rollercoaster at times." Seven Sport Exec Producer Nick Barrow said that Derby Day on Saturday was "the first time jockey-cam had been used on a Seven broadcast." Barrow said, "Jockey-cam delivers a terrific insight for our viewers into the pressure and skills involved in riding a thoroughbred racehorse in the biggest races." However, Twitter feedback was negative, with some viewers "complaining the new perspective made them nauseous." Seven also introduced a second innovation Tuesday, screening interviews with the jockeys in the mounting yard before a race (THE AUSTRALIAN, 11/7).

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  • Media Notes: ESPN STAR Sports Extends Masters Broadcast Deal

    Asia sports provider ESPN STAR Sports has extended its broadcast deal of The Masters on multiple platforms across its footprint in Asia (excluding South Korea). ESS will showcase the event's live coverage with presentation packages including half-hour daily highlights and live on-ground reports (ESPN STAR Sports). ... IMG will distibute the media rights to cycling's Flanders Classics. The event compromises of six races taking place in Belgium, France and the Netherlands. IMG has been selected to market the media rights for the Omloop Het Neuwsblad, Dwars Door Vlaanderen, Gent-Wevelgum, Scheldeprijs, Brabantse Pijl, and the Ronde Van Vlaanderen, as well as the Paris-Brussels one-day race for at least three years from '13 (ISPORTSCONNECT.com, 11/6).

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