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Marketing and Sponsorship

Marketplace Roundup: Spanish Second Division Club Agrees To New Kit Deal With Kappa

Spanish second division club Xerez has agreed to a new kit deal with sportswear company Kappa. The Italian company will provide the team with new kits for the next three years, in addition to the end of the current season (Xerez). ... French Top 14 rugby club Union Bordeaux Bègles has agreed to a three-year shirt sponsorship deal with supermarket chain Intermarché (SUDOUEST.fr, 10/29). ... The FEI Nations Cup Jumping has agreed to a four-year €16M ($20.5M) sponsorship deal with the Saudi Equestrian Fund. The series will now be called the Furusiyya FEI Nations Cup. The €4M ($5.1M) a year deal through '16 was revealed at the FEI Bureau's first meeting at the federations general assembly in Istanbul, Turkey (FEI).

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SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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