Quote of the Day

"Sponsorship is a business investment, and we don't need to sponsor everything in golf, we need to sponsor flagship events."
-- HSBC Global Head of Sponsorship and Events Giles Morgan, on the bank deciding not to continue its sponsorship of the Hong Kong Open. (SOUTH CHINA MORNING POST, 11/6)
Tuesday November 6, 2012 Vol. 1 — No. 105 Print This Issue

Top Stories

  • Bang For The Buck

    A poll of sponsorship industry professionals undertaken by Sponsorship Today and Think!Sponsorship found that P&G was London 2012′s most effective sponsor. Nearly 40% of respondents to the online poll named P&G as the most-successful Olympic Top Partner compared to nearest rival Coca-Cola with 17%. Among national LOCOG sponsors, adidas scored highest with 32.5% followed by BMW and LloydsTSB, both on 23.5%. The poll considered Nike to be the most-successful ambush marketer of the Games with 29% recalling its "Find Your Greatness" campaign, significantly beating Paddy Power (9%) and Virgin and Dr. Dre, both with 3%.

  • One More Thing

    FIA also plans to raise license fees for F1 drivers.

  • Benefactor Needed

    Hong Kong Open faces "uncertain future" without new sponsor.

  • Getting On The Road

    Renault to team with Caterham for high-performance consumer car.

  • Winning Numbers

    F1 race in Abu Dhabi scores season highs in Germany, France, Spain.

  • Thrown For A Loop

    Jockeys' pension claims could cost millions for Aussie horse racing.

  • People Power

    FC United GM says co-op clubs could solve football crisis.

  • Playing Defense

    Greek race track organizer says facility would not burden tax payers.

  • Only Skins Deep

    Aussie sportswear company sues UCI for $2M over doping controversy.

  • Sticker Shock

    World Cup '14 hosts "frightened" by cost of final FIFA requests.

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