Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas AFL Essendon CEO Ian Robson Resigns García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider
Currency Converter
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
| From: | |
| To: | |
Upcoming Conferences and Events
SBD Global/November 5, 2012/Marketing and Sponsorship
Brisbane Heat Sign Sponsorship Deal With Betta Home Living
Published November 5, 2012
Big Bash League Brisbane Heat revealed that it had signed with retailer Betta Home Living to be its major sponsor in the KFC T20 Big Bash League. The company will join principal sponsor Linc Energy as the major backers of the Heat, with both occupying prominent space on the playing and training apparel as well as an at-match presence. Betta Home Living will be making its first sponsorship commitment with cricket. Brisbane Heat Chair Jim Holding said, “It is particularly pleasing to note that our two leading sponsors, Linc Energy and Betta Home Living, are both new to cricket, which is an area where the Big Bash League has provided our sport with new markets and opportunities to work with" (Brisbane Heat).
Return to top
