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SBD Global/November 5, 2012/Marketing and Sponsorship

Brisbane Heat Sign Sponsorship Deal With Betta Home Living

Big Bash League Brisbane Heat revealed that it had signed with retailer Betta Home Living to be its major sponsor in the KFC T20 Big Bash League. The company will join principal sponsor Linc Energy as the major backers of the Heat, with both occupying prominent space on the playing and training apparel as well as an at-match presence. Betta Home Living will be making its first sponsorship commitment with cricket. Brisbane Heat Chair Jim Holding said, “It is particularly pleasing to note that our two leading sponsors, Linc Energy and Betta Home Living, are both new to cricket, which is an area where the Big Bash League has provided our sport with new markets and opportunities to work with" (Brisbane Heat).
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