SBD Global/November 2, 2012/Media
ARD Releases Price List For 20-Second Spots During Handball World Championships
Published November 2, 2012
German public broadcaster ARD will cover the Handball World Championships, which will be held in Spain in January, and has released the prices for a commercial during the event. ARD Werbung Sales & Services (AS&S) unveiled that a 20-second commercial during the preliminary round costs between €12,800 ($16,600) and €27,900 ($36,100). The price for a spot in a quarterfinal game that features the German national team ranges from €14,000 ($18,100) to €28,500 ($36,900). In addition, AS&S offers a featured placing for a commercial in the form of a "solo spot" directly ahead of the start of the second half of the game. The price for this special positioning of a 20-second commercial ranges from €19,600 ($25,400) to €24,800 ($32,100) (AS&S).
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