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SBD Global/October 29, 2012/Marketing and Sponsorship

Australian Baseball League Reaches Deal With Carsguide

Carsguide.com.au revealed it will become an official sponsor of the Australian Baseball League when its third season kicks off on Thursday. The partnership will see the automobile buying service branding across all six team stadiums, a broadcast presence on the ABL's weekly show on Fox Sports and naming rights to Little League Australia and the U-14 and U-16 National Youth Championships. The ABL season starts on Thursday and goes for 14 weeks, with the league recently agreeing to a new TV partnership that will see Fox Sports show a Game of the Week throughout the '12-13 season. The weekly hour-long program will feature a condensed game along with news, highlights and feature stories from around the league as well as Australian grassroots baseball and the MLB (ABL).
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