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SBD Global/October 26, 2012/Marketing and Sponsorship

Audi To Continue Sponsoring Alpine World Ski Championships In '15 And '17

The Alpine World Ski Championships in '15 and '17 will again be held under the Audi flag. The company has reached an agreement with the Int'l Ski Federation (FIS) and the European Broadcasting Union, the owner of the rights and partner of the FIS, to assume the presenting sponsorship commitment not only in Schladming, Austria in '13 but in Vail, U.S. in '15 and St. Moritz, Switzerland in '17 as well. Audi will present the int'l competitions as presenting sponsor and partner of the athletes in the next five years. The next competitions will start in Schladming on Feb. 4. Beaver Creek/Vail has been determined for '15, and St. Moritz again for '17 (Audi).
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