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SBD Global/October 26, 2012/Marketing and Sponsorship

PSV Eindhoven Signs Agreements With AIA And Martin Glas

Eredivisie club PSV Eindhoven "has signed commercial agreements" with Asian insurance company AIA and Dutch glass manufacturer Martin Glas, according to SOCCEREX.com. The partnership with AIA will see the Dutch club travel to Thailand in January during the team's winter break. The agreement is the "latest step in an ongoing strategy, which sees PSV support main sponsor Philips’ drive into new markets." PSV’s trip to Thailand will include a friendly game against Thai Premier League champion SCG Muang Thong United. In addition, Eindhoven-based company Martin Glas has agreed a two-year sponsorship deal with the club that will include the title of preferred supplier at the club (SOCCEREX.com, 10/24).
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