ManU Looks For Big Increase From Nike When Renewal Talks Start In February

ManU will be looking to negotiate Nike's biggest sponsorship deal "when they begin renewal talks over Old Trafford kit supply in February," according to Charles Sale of the London DAILY MAIL. The 13-year Nike agreement with ManU that expires in '15 is worth £303M ($486M), "plus a profit share on retail sales." ManU Chief of Staff Ed Woodward, who presides over the club's commercial operation, is looking for a "major increase" from Nike.The sports merchandise company has a "six-month window of exclusive talks" with the club. Woodward would not say "what stratospheric number" the club is chasing. But ManU is "sure to remind Nike that shirt sponsorship has risen more than six-fold in the same period," from Vodafone's £8M ($12.8M) to the £52M ($83.4M) a year from Chevrolet from the '14-15 season (DAILY MAIL, 10/24).