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Marketing and Sponsorship

Marketplace Roundup: UFC Middleweight Champ Agrees To Deal With P&G Brand Duracell

UFC middleweight champion Anderson Silva has agreed to a sponsorship deal with P&G brand Duracell. The deal was brokered by marketing agency 9ine (MKTESPORTIVO.com, 10/23). ... Int'l insurer Nationale Suisse and Roger Federer have extended their six-year long collaboration for another four years (Nationale Suisse). ... The German Golf Federation (DGV) "signed a fourth main sponsorship deal with Marriott Hotels & Resorts." The deal "will start on Jan. 1 and run through '15" (GOLF.de, 10/22). ... National No. 2 squash player Low Wee Wern "will be sponsored" by property development company Nusmetro Group and water supply company Pusat Bekalan Air Penang for two years. The news comes while trying to defend her title in the China Open (THE STAR, 10/23). ... The Sauber F1 team and its partner Oerlikon have agreed to extend their partnership until '15. The Oerlikon logo "will continue to appear" on both sides of the upper engine cover of the new Sauber racecar and on the team gear and equipment (IANS, 10/23).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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