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SBD Global/October 24, 2012/Marketing and Sponsorship

Marketplace Roundup: UFC Middleweight Champ Agrees To Deal With P&G Brand Duracell

UFC middleweight champion Anderson Silva has agreed to a sponsorship deal with P&G brand Duracell. The deal was brokered by marketing agency 9ine (MKTESPORTIVO.com, 10/23). ... Int'l insurer Nationale Suisse and Roger Federer have extended their six-year long collaboration for another four years (Nationale Suisse). ... The German Golf Federation (DGV) "signed a fourth main sponsorship deal with Marriott Hotels & Resorts." The deal "will start on Jan. 1 and run through '15" (GOLF.de, 10/22). ... National No. 2 squash player Low Wee Wern "will be sponsored" by property development company Nusmetro Group and water supply company Pusat Bekalan Air Penang for two years. The news comes while trying to defend her title in the China Open (THE STAR, 10/23). ... The Sauber F1 team and its partner Oerlikon have agreed to extend their partnership until '15. The Oerlikon logo "will continue to appear" on both sides of the upper engine cover of the new Sauber racecar and on the team gear and equipment (IANS, 10/23).
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