Quote of the Day
"The brand has to have stature commensurate with the England team. Some of the football deals wouldn't be appropriate for English cricket."-- ECB Commercial Dir John Perera, taking a "well-aimed dig" at Newcastle United's sponsorship with loan company Wonga. (MARKETINGMAGAZINE.co.uk, 10/22)
Events
Top Stories
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Losing Their Shirts
Brit Insurance will not renew its four-year shirt deal with the England and Wales Cricket Board.
The England and Wales Cricket Board (ECB) "is seeking a new sponsor for the England team" after Brit Insurance decided not to renew its four-year shirt deal that runs until '14, "worth a reported £18M ($28.8M)," according to Patrick Kidd of the LONDON TIMES. The insurance company is "the second main sponsor that the ECB has lost in the space of two months." Brit Group has been involved in cricket since '04, first through its sponsorship of Surrey County Cricket Club and securing the naming rights to the Kennington Oval and then as principal team sponsor of the England men’s, women’s, disability and Under-19 teams, as well as the second county England Lions.
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Cut The Ties
Celtic shareholders want to drop joint deals with rival Rangers.
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New Territory
Barça pushes into India with Nokia sponsorship.
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Piece Of The Action
Aussie Ten Net back into sports with Wallabies, Test matches.
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Keep On Truckin'
Kenworth De La Montaña buys majority stake in Colombian football club.
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On The Same Page
German basketball, hockey, handball leagues synchronize schedules.
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Walking The Line
Badminton federation plans to implement line technology.
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Stripped And Banned
UCI takes French titles from Armstrong, bans him for life.
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Running The Show
Rio government starts shopping for private firm to run Maracanã.
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Spreading The Word
China using women's Sevens tournament to boost rugby profile.
