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SBD Global/October 18, 2012/Media

Increased Production Costs Due To Brazil's Size Are Causing FIFA To Balk At 3D Broadcasts

FIFA is hesitating at the idea of showing 2014 World Cup games in 3D, according to the AFP. Although football's governing body showed 25 matches from the 2010 South Africa World Cup in 3D, the "significantly higher" production costs for the Brazil edition are a major turn-off. FIFA TV Division Dir Niclas Ericson said, "It is a decision that still has to be made." HBS, which has been producing World Cup images since '98, Dir Francis Tellier added that the cost of production "would be 40% higher" for Brazil than the €100M spent for the 2010 World Cup. Tellier explained, "In South Africa, we had two buses that traveled around the country to broadcast one game in 3D per day. For Brazil, things are not the same in terms of size. We would have to put everything in a plane everyday" (AFP, 10/15).
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