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Marketing and Sponsorship

Marketplace Roundup: Bundesliga's Fortuna Dusseldorf Agrees To Deal With Breuninger

Bundesliga club Fortuna Dusseldorf agreed to a new sponsorship deal with fashion and lifestyle company Breuninger. The three-year deal includes ad space on boards in camera view, classifieds and commercials in the club's media and an extensive hospitality package. The deal was brokered by sports marketing company Infront Sports & Media (Fortuna Dusseldorf). ... German 3rd League football club SV Darmstadt 98 extended its title sponsorship with business process management company Software AG until the summer of '15 (SV Darmstadt 98). French handball league club Montpellier President Remy Levy revealed the club will "probably lose" major sponsor printing company Brother after five players were involved in a betting scandal. The company currently pays the club €300,000 ($394,000) to have its logo on the team's jersey (AFP, 10/17).

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SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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29 mins

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