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SBD Global/October 18, 2012/Marketing and Sponsorship

Marketplace Roundup: Bundesliga's Fortuna Dusseldorf Agrees To Deal With Breuninger

Bundesliga club Fortuna Dusseldorf agreed to a new sponsorship deal with fashion and lifestyle company Breuninger. The three-year deal includes ad space on boards in camera view, classifieds and commercials in the club's media and an extensive hospitality package. The deal was brokered by sports marketing company Infront Sports & Media (Fortuna Dusseldorf). ... German 3rd League football club SV Darmstadt 98 extended its title sponsorship with business process management company Software AG until the summer of '15 (SV Darmstadt 98). French handball league club Montpellier President Remy Levy revealed the club will "probably lose" major sponsor printing company Brother after five players were involved in a betting scandal. The company currently pays the club €300,000 ($394,000) to have its logo on the team's jersey (AFP, 10/17).
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