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SBD Global/October 17, 2012/Marketing and Sponsorship
Marketplace Roundup: Usain Bolt Named 'Director Of Excitement' For Nissan
Published October 17, 2012
BRAZIL DEALS: Brasileiro Santos midfielder Patricio Rodríguez has "signed a contract" with Nike for the next 18 months. The American company will provide the Argentinian with sportswear equipment (MAQUINADOESPORTE.com.br, 10/15). ... Mixed martial artist Daniel Sarafian has agreed to a sponsorship deal with UFC. The length of the contract was not disclosed, but the Brazilian will receive all his equipment from the company (MKTESPORTIVO.com.br, 10/16).