Roc Nation Rides Alliance Into Football NBA Signs Marriott For Int'l Games BCCI Sells Title Rights For $32M Football League Partners With Liftshare Marketplace Roundup Herrera Removed From TV Commercials Santander's Ferrari Deal Paying Dividends MTN Ends Backing Of Qhubeka Cycling AC Milan Partners With Online Broker GKFX Marketplace Roundup
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SBD Global/October 17, 2012/Marketing and Sponsorship
Marketplace Roundup: Usain Bolt Named 'Director Of Excitement' For Nissan
Published October 17, 2012
BRAZIL DEALS: Brasileiro Santos midfielder Patricio Rodríguez has "signed a contract" with Nike for the next 18 months. The American company will provide the Argentinian with sportswear equipment (MAQUINADOESPORTE.com.br, 10/15). ... Mixed martial artist Daniel Sarafian has agreed to a sponsorship deal with UFC. The length of the contract was not disclosed, but the Brazilian will receive all his equipment from the company (MKTESPORTIVO.com.br, 10/16).