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SBD Global/October 11, 2012/Marketing and Sponsorship

Arsenal's Chamberlain Set To Sign 'Lucrative Deal' With O2

Arsenal FC player Alex Oxlade-Chamberlain is set to "sign a lucrative deal" to become the new poster boy for telecom company O2, according to Sami Mokbel of the London DAILY MAIL. The player's representatives have entered into "formal negotiations" with officials from the company over a seven-figure per-year agreement for the 19-year-old to become the new face of its advertising campaigns. It is believed that the deal will be for the length of Chamberlain's current deal with the London club that expires in '16. The company's execs have pinpointed the young player as the "sportsman they want to lead their British-based promotions." Chamberlain "already has similar deals" with Nike, EA Sports and Disney (DAILY MAIL, 10/8).
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