RFU Under Fire Over Military Symbol Europcar Partners With Sports At SMG Atlético Mineiro Extends MRV Deal Marketplace Roundup CBA Signs Deal With FAW-Volkswagen Serie A Side Partners With Betclic Alba Berlin Teams Up With Chinese Firm Barcelona Launches Vine Channel Marketplace Roundup FFA Signs Deal With Sony Australia
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/October 11, 2012/Marketing and Sponsorship
Miami Heat, NBA Look To Expand Brand, Exposure During China Trip
Published October 11, 2012
HOPPING ON BOARD: The NBA China Games will feature Heat-Clippers matchups Thursday at the MasterCard Center in Beijing and Sunday at the Mercedes-Benz Arena in Shanghai. They will have support from marketing partners including adidas, China Mobile, Emirates, Dongfeng Fengshen, Gatorade, Harbin Beer, Mengniu, SAP, Sprite, Subway and Visa. The brands are conducting a variety of grassroots events, consumer sweepstakes and media and retail promotions that will allow winning fans to attend the games and bring int'l exposure to the league. NBA China also will host the first Fan Appreciation Day this year on Saturday at the Oriental Sports Center in Shanghai (NBA China).