Daimler Chair Criticizes Bernie Ecclestone Real Hits Back At DFB Over Logo Dispute Content Marketing Key To Aon, ManU Deal Rodríguez Shirt Sales Reportedly Worth $34M La Liga Valencia Partners With CaixaBank Champagne: China Should Bid For WC Brentford Partners With Matchbook.com Marketplace Roundup IOC Invites Skateboarding To YOG Study: 30% Think Nike Was WC Sponsor
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/October 11, 2012/Marketing and Sponsorship
Miami Heat, NBA Look To Expand Brand, Exposure During China Trip
Published October 11, 2012
HOPPING ON BOARD: The NBA China Games will feature Heat-Clippers matchups Thursday at the MasterCard Center in Beijing and Sunday at the Mercedes-Benz Arena in Shanghai. They will have support from marketing partners including adidas, China Mobile, Emirates, Dongfeng Fengshen, Gatorade, Harbin Beer, Mengniu, SAP, Sprite, Subway and Visa. The brands are conducting a variety of grassroots events, consumer sweepstakes and media and retail promotions that will allow winning fans to attend the games and bring int'l exposure to the league. NBA China also will host the first Fan Appreciation Day this year on Saturday at the Oriental Sports Center in Shanghai (NBA China).