Roc Nation Rides Alliance Into Football NBA Signs Marriott For Int'l Games BCCI Sells Title Rights For $32M Football League Partners With Liftshare Marketplace Roundup Herrera Removed From TV Commercials Santander's Ferrari Deal Paying Dividends MTN Ends Backing Of Qhubeka Cycling AC Milan Partners With Online Broker GKFX Marketplace Roundup
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/October 11, 2012/Marketing and Sponsorship
Miami Heat, NBA Look To Expand Brand, Exposure During China Trip
Published October 11, 2012
HOPPING ON BOARD: The NBA China Games will feature Heat-Clippers matchups Thursday at the MasterCard Center in Beijing and Sunday at the Mercedes-Benz Arena in Shanghai. They will have support from marketing partners including adidas, China Mobile, Emirates, Dongfeng Fengshen, Gatorade, Harbin Beer, Mengniu, SAP, Sprite, Subway and Visa. The brands are conducting a variety of grassroots events, consumer sweepstakes and media and retail promotions that will allow winning fans to attend the games and bring int'l exposure to the league. NBA China also will host the first Fan Appreciation Day this year on Saturday at the Oriental Sports Center in Shanghai (NBA China).