Marketing Symposium: Global Sports Events HKFA Says It Learned From ARG Friendly HK To Kick Off New Reward System St. Helens Partners With O'Neills Jaeger-LeCoultre Named Gold Cup Sponsor Inter CEO Hints Pirelli Partnership May End Marketplace Roundup Kompany Stars In Skreamer Boot Ad Huawei Named Ajax Cape Town Sponsor Nissan Confirms Hertz Mobility Partnership
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/October 11, 2012/Marketing and Sponsorship
Miami Heat, NBA Look To Expand Brand, Exposure During China Trip
Published October 11, 2012
HOPPING ON BOARD: The NBA China Games will feature Heat-Clippers matchups Thursday at the MasterCard Center in Beijing and Sunday at the Mercedes-Benz Arena in Shanghai. They will have support from marketing partners including adidas, China Mobile, Emirates, Dongfeng Fengshen, Gatorade, Harbin Beer, Mengniu, SAP, Sprite, Subway and Visa. The brands are conducting a variety of grassroots events, consumer sweepstakes and media and retail promotions that will allow winning fans to attend the games and bring int'l exposure to the league. NBA China also will host the first Fan Appreciation Day this year on Saturday at the Oriental Sports Center in Shanghai (NBA China).