Quote of the Day
"We want to combine Hollywood and Bollywood and integrate celebrities into this entertainment product that we’re building."-- Cricket Holdings America CEO Neil Maxwell, on the upstart cricket league's plan to gain a foothold in the U.S. market. (BLOOMBERG, 10/10)
Events
Top Stories
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End Of The Line
British insurance company Aviva will not renew its 13-year sponsorship of British athletics despite the sport's "increased profile following the Olympic successes of Mo Farah and Jessica Ennis," according to Keith Weir of REUTERS. The deal "expires at the end of the year." U.K. Athletics has not named a replacement, but recent media reports suggested the sport was "looking to increase its revenues by doing deals with a range of partners, rather than one exclusive sponsor." The new agreement will be "a test of the commercial appeal of sports like athletics on the back of a highly successful" London Games. Aviva also sponsors English rugby's Premiership and EPL Norwich City.
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Star Power
Upstart cricket league goes Hollywood in bid to crack U.S. market.
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Taking The Call
Arsenal's Chamberlain set to sign seven-figure deal with O2.
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A Full House
FIFA moves to ensure World Cup tickets don't go to waste.
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Out Of Africa
Canal+ buys broadcast rights for "almost all" of African football.
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Pulled Off The Pitch
ICC suspends six umpires accused of taking bribes.
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Back To School
Bond University partners with ARU on Gold Coast Seven tournament.
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Games Gains
Sportfive makes rights deals in Slovakia for Sochi, Rio Games.
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Saga Continues
Future of Olympic Stadium likely to be delayed past deadline.
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House In Order
Bundesliga club Nuremberg reports $5M profit, nearly debt free.
