Menu
Marketing and Sponsorship

Brasileiro Club Santos 'Close To Renewing' Partnership With Pelé

Brasileiro club Santos "is close to renewing" its partnership with Pelé to continue using his image, according to Mauro Zafalon of MAQUINADOESPORTE.com.br. With the contract extension, Santos will continue to have the authorization "to use its most-famous idol" in official initiatives. The objective of the club is to establish a partnership that will allow the club to use Pelé's image past his lifetime. With this new agreement, Santos is looking to "expand its brand globally." A renewal of its partnership with the worldwide football legend would go a long way toward helping the club reach this goal (MAQUINADOESPORTE.com.br, 10/8).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/10/Marketing-and-Sponsorship/Pele.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/10/Marketing-and-Sponsorship/Pele.aspx

CLOSE