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SBD Global/October 10, 2012/Marketing and Sponsorship

Brasileiro Club Santos 'Close To Renewing' Partnership With Pelé

Brasileiro club Santos "is close to renewing" its partnership with Pelé to continue using his image, according to Mauro Zafalon of MAQUINADOESPORTE.com.br. With the contract extension, Santos will continue to have the authorization "to use its most-famous idol" in official initiatives. The objective of the club is to establish a partnership that will allow the club to use Pelé's image past his lifetime. With this new agreement, Santos is looking to "expand its brand globally." A renewal of its partnership with the worldwide football legend would go a long way toward helping the club reach this goal (MAQUINADOESPORTE.com.br, 10/8).
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