ManU And Real Madrid Top Global Shirt Sales Chart

ManU and Real Madrid have "sold an average of 1.4 million official replica shirts globally each of the past five years -- more than any other clubs in the world," according to Harris & Miller of SPORTINGINTELLIGENCE. The commercial giants of English and Spanish football wear kits made by Nike and adidas, respectively. The sales numbers are from the '07-08 season to the '11-12 season. The figures are from new research by a int'l sports marketing consultancy, and were published in full by Sportingintelligence. Chelsea is the most significant "climber" since detailed market statistics were last published two years ago. Chelsea was adidas’ second-best selling jersey, tied with Liverpool and Bayern Munich two years ago. However, Chelsea is now alone in second place for adidas -- and fourth overall. There is a misconception that big clubs sell tens of millions of shirts a year, but "this is simply untrue." Only three clubs sell more than 1 million shirts a year (SPORTINGINTELLIGENCE, 10/8).