ManU and Real Madrid have "sold an average of 1.4 million official replica shirts globally each of the past five years -- more than any other clubs in the world," according to Harris & Miller of SPORTINGINTELLIGENCE. The commercial giants of English and Spanish football wear kits made by Nike and adidas, respectively. The sales numbers are from the '07-08 season to the '11-12 season. The figures are from new research by a int'l sports marketing consultancy, and were published in full by Sportingintelligence. Chelsea is the most significant "climber" since detailed market statistics were last published two years ago. Chelsea was adidas’ second-best selling jersey, tied with Liverpool and Bayern Munich two years ago. However, Chelsea is now alone in second place for adidas -- and fourth overall. There is a misconception that big clubs sell tens of millions of shirts a year, but "this is simply untrue." Only three clubs sell more than 1 million shirts a year (SPORTINGINTELLIGENCE, 10/8).
Best-Selling Club Football Shirts
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Nike's Best-Selling Football Shirts
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Adidas' Best-Selling Football Shirts
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Manchester United |
1.4 million
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Real Madrid
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1.4 million
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FC Barcelona |
1.15 million
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Chelsea FC |
910,000 |
Arsenal FC
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800,000 |
Bayern Munich |
880,000 |
Juventus |
480,000 |
Liverpool FC* |
810,000 |
Inter Milan
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425,000
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AC Milan
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350,000 |
*Liverpool has since switched away from adidas to Warrior.
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