Real Madrid And FC Barcelona Earn Most From Kit Deals

ManU and Liverpool have "the most-lucrative kit supplier deals in the Premier League this season," according to Harris & Miller of SPORTINGINTELLIGENCE. ManU and Liverpool earn a guaranteed £25.4M ($40.6M) and £25M ($40M), respectively from Nike and Warrior -- but still trail the sums earned by Spanish giants Real Madrid and Barcelona." Real’s deal with adidas, which lasts until '20, is worth a guaranteed £31M ($49M) per year, while Barcelona’s deal with Nike is worth £27M ($43M). These figures come from new research veteran analyst Peter Rohlmann and his team at the consulting bureau, PR Marketing (SPORTINGINTELLIGENCE, 10/8).

Top 10 Kit Supplier Deals In Europe By Annual Value* To Clubs
Club	Supplier	Start-Until	Renewal	Value/Year
1. Real Madrid	adidas	'98-20	'12	$49M
2. FC Barcelona	Nike	'98-18	'08	$43M
3. Manchester United	Nike	'02-15	-	$41M
4. Liverpool FC	Warrior	'12-15	-	$40M
5. Chelsea FC	adidas	'06-18	'11	$32M
6. Bayern Munich	adidas	'66-20	'12	$26M
7. Inter Milan	Nike	'98-19	'09	$24M
8. Manchester City	Nike	'13-19	-	$19M
9. AC Milan	adidas	'98-17	'07	$19M
10. Juventus	Nike	'03-16	-	$17M
*Minimum guaranteed annual value regardless of sales.

Value Of Football-Related Income To Major Brands
Company	Expected Income* In '12	Market Share
adidas	$2.1B	38%
Nike	$1.9B	36%
Puma	$441M	8%
Umbro	$221M	4%
Others	$766M	14%
TOTAL	$5.5B	100%
*Wholesale income, not retail sales, which is much higher.