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SBD Global/October 8, 2012/Marketing and Sponsorship

German Football League Is Close To Signing A New Premium Sponsorship With Hermes

The German Football League (DFL) "is close to signing a new million-euro deal with logistics company Hermes," according to BILD. The logistics company "will reportedly become the league's sleeve sponsor starting on Jan. 1." The deal "will allegedly bring in €7-8M ($9.1-10.4M) annually," which will be divided and distributed to all 36 Bundesliga and 2nd Bundesliga teams. The Hermes' company logo "will be featured on the left sleeve in the second half of the season." The deal with Hermes "is expected to be signed shortly," following the DFL's board of directors' decision to enter final negotiations (BILD, 10/4).
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