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SBD Global/October 8, 2012/Marketing and Sponsorship

Cancellation Of Superclassico Das Americas Return Leg Causing Problems For Sponsors

The cancellation of the Superclassico das Americas return leg has "turned into a major headache" for all the sponsors that invested in the game, according to Daniel Zalaf of MAQUINADOESPORTE.com.br. Last week's match between Argentina and Brazil in Resistencia, Argentina, had to be called off due to lighting issues. Many investments had been made for advertisements via radio, TV and in the stadium. The South American Football Federation released a statement on its website explaining the game would be rescheduled to a new date. As of now, no date has been announced. Furthermore, Brazilian Football Federation (CBF) Dir Andre Sanchez has admitted "that no dates are available to reschedule the game for this calendar year." MAQUINADOESPORTE.com.br contacted the companies that brokered the sponsorship deals for the event and was told that right now "they are waiting on an official position from the CBF as to when the game will be played. Once this is figured out, "sponsors will be made of aware of how they will be compensated" (MAQUINADOESPORTE.com.br, 10/4).
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