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SBD Global/October 5, 2012/Marketing and Sponsorship

Ligue 1 Club Toulouse Is Talking To Airbus About A Possible Stadium Roof Sponsorship

Ligue 1 club FC Toulouse "has to use its imagination" if it wants to bring in new financial partners, according to Gilles Souillés of LA DEPECHE DU MIDI. Although longtime partner Orange extended its deal with the club, the end to construction company Idec's sponsorship, which brought the club €800,000 ($1M) annually, "has forced President Olivier Sadran "to look elsewhere." His idea is "offering the stadium roof as a gigantic publicity sign... for a breathtaking view from the sky." Considering that 7 million passengers take off or land each year from the Toulouse-Blagnac airport "the idea is not as crazy as it seems." Sadran said, "The stadium is very visible from the sky because it is in the axis of airlines corridors. This visibility could interest a large manufacturer. We are working on it." Sadran has a preference for the aviation sector and "an emblematic" company in Toulouse: Airbus. The club has said discussions are ongoing (LA DEPECHE DU MIDI, 10/3).
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