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Marketing and Sponsorship

Marketplace Roundup: Tokyo 2020 Teams With All Nippon Airways

Tokyo 2020 named All Nippon Airways as an official partner. ANA will collaborate extensively with the previously announced sponsors, ASICS, DESCENTE, JTB, Mizuno and Kinki Nippon Tourist. ANA is an official partner and official airline partner of the Japan Olympic Committee (Tokyo 2020). ... Frankfurt-based German Basketball Bundesliga club Fraport Skyliners signed a sponsorship deal with Chinese sportswear manufacturer Peak to become the team's official outfitter. The three-year deal includes on and off-field outfits for the club's BBL team. In addition, Peak will also provide the Fraport Skyliners Juniors and the Fraport Skyliners Dance Team with its products (Fraport Skyliners). ... Internal logistics company Interroll has become a promotional partner of the Sauber F1 Team (Sauber F1 Team). ... Heart rate training technology company Polar will be the official timing partner for the E.ON IBU World Cup Biathlon beginning in '12-13. The contract was signed with Infront Sports and Media. The deal includes the 2013 IBU World Championships Biathlon in Nove Mesto, Czech Republic (Infront).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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