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Marketing and Sponsorship

FFA And Hyundai Agree To Four-Year Extension On A-League Partnership

Football Federation Australia and Hyundai Motor Company Australia have announced that the automotive manufacturer's naming-rights partnership with the Hyundai A-League will continue for an additional four years until '16. Hyundai's partnership with the FFA extends across the whole of the sport, including Hyundai's role as the official vehicle supplier to the Qantas Socceroos and Westfield Matildas, as well as being one of the FFA's official grassroots partners. Hyundai is also an official partner of the FIFA World Cup through to Qatar in '22. Hyundai was the first partner of the A-League competition, which was announced in '04 with a four-year agreement (FFA).

SBJ Morning Buzzcast: April 29, 2024

A record NFL Draft; An NFL vision for the future; Stadium Plan B emerges in K.C. and a Messi-led record in Foxborough

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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