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Marketing and Sponsorship

FFA And Hyundai Agree To Four-Year Extension On A-League Partnership

Football Federation Australia and Hyundai Motor Company Australia have announced that the automotive manufacturer's naming-rights partnership with the Hyundai A-League will continue for an additional four years until '16. Hyundai's partnership with the FFA extends across the whole of the sport, including Hyundai's role as the official vehicle supplier to the Qantas Socceroos and Westfield Matildas, as well as being one of the FFA's official grassroots partners. Hyundai is also an official partner of the FIFA World Cup through to Qatar in '22. Hyundai was the first partner of the A-League competition, which was announced in '04 with a four-year agreement (FFA).

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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