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SBD Global/October 2, 2012/Media

Europe's Historic Ryder Cup Comeback Attracts A Peak Of 2.2 Million Viewers On Sky Sports 1

Europe's "remarkable comeback" to win the Ryder Cup golf tournament brought a peak audience of more than 2 million to Sky Sports 1 in the U.K. Sunday night, according to Jason Deans of the London GUARDIAN. Europe's comeback attracted a five-minute peak of 2.235 million viewers. Overall, Sky Sports 1's coverage of the final day's play averaged 1.276 million viewers and a 6.8% share between 4pm and 1am local time. The Ryder Cup coverage was "the most-watched programme" on any channel outside the five main terrestrial networks, and had "a bigger average audience than any show on Channel 5 managed on Sunday" (GUARDIAN, 10/1).
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