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SBD Global/October 2, 2012/Media

CAA Signs Agreement With UEFA To Manage The Sale Of Broadcasting Rights

UEFA "signed an agreement with a newly created unit of Creative Artists Agency LLP to manage the sale of broadcasting rights to qualifying matches for Euro 2016 and the 2018 World Cup," according to Tariq Panja of BLOOMBERG. UEFA said in a release Monday that CAA Eleven "will handle the sale of the rights" that the football organization took over after promising its 53 member associations $1.5B, an increase on what they make through individual agreements. UEFA did not "provide details about whether CAA Eleven has provided any financial guarantees or what rights are included." The organization announced the agreement Monday following a meeting of UEFA’s executive committee in St. Petersburg, Russia. Olivier Guiguet and Stephane Schindler, who last year left executive positions at the sports rights holder Sportfive, "led the negotiations on behalf of CAA Eleven." The Daily Telegraph reported that the company has "offered €1.2B ($1.6B) to underwrite the sale and may be backed by 2022 World Cup host Qatar." L.A.-based CAA spokesperson Beth McClinton did not "immediately respond to a request for comment." UEFA spokesperson Thomas Giordano said that "more information will be provided in a separate news release in the coming days" (BLOOMBERG, 10/1).
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