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SBD Global/October 2, 2012/Marketing and Sponsorship

FIS Sells All Alpine World Ski Championships Sponsoring Packages

The Int'l Ski Federation (FIS) has already "sold all of its sponsoring and marketing packages for its Alpine World Ski Championships," according to KLEINE ZEITUNG. The FIS Alpine World Ski Championships "will be held in Schladming, Austria from Feb. 4-17." In addition, FIS revealed that shoe retailer Deichmann "became its eighth and last title sponsor." The other seven FIS partners are Audi, Milka, UNIQA, Vattenfall, Gösser, Halti and Longines. FIS President Gian Franco Kasper said, "The commercial success of our marquee event shows the continued appeal of winter sports in the international market" (KLEINE ZEITUNG, 10/1).
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