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SBD Global/October 1, 2012/Marketing and Sponsorship

Qatar Football Association And Qatar National Bank Agree To 'Massive' Three-Year Deal

The Qatar Football Association signed a "massive" three-year partnership agreement with Qatar National Bank as its strategic sponsor for Qatar’s national teams and all domestic football championships, according to Ikoli Victor of the QATAR TRIBUNE. QNB Group CEO Ali Shareef al Emadi and Qatar Football Association & Qatar Stars President Sheikh Hamad bin Khalifa bin Ahmed al Thani signed the deal. The new contract means that QNB is the sponsor for the Qatar National football team, Emir Cup, Heir Apparent Cup, Sheikh Jassim Cup and Qatar Stars League, "besides being an exclusive sponsor of Qatar Stars Cup" (QATAR TRIBUNE, 9/30). The GULF TIMES reported that QNB has "always been a supporter and participant in all key sport events" organized in Qatar. Al-Emadi said that the sponsorship is part of QNB's policy and commitment to "support the country in all the local sports events and tournaments." Al-Emadi said, "We always strive to achieve Qatar’s ultimate goal through sports association" (GULF TIMES, 9/28).
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