Makita Partners With Fernando Fiore With Hopes Of Advancing Position In Hispanic Market

Powertools manufacturer Makita continues to advance its leadership position in Hispanic marketing with an ongoing partnership with football broadcaster Fernando Fiore. Fiore, perhaps the most-recognized voice in Spanish language sports media, joins Makita, the official power tool sponsor of Major League Soccer and the official power tool of the Mexican national football team. Makita plans to further leverage the partnership with Fiore across a number of platforms including on the jobsite, in stores and with promotions built around Fiore's personality and profile. This month, the company launched a new initiative targeting Hispanic contractors with a chance to attend an upcoming Mexican national team match with Fiore, including round-trip air and accommodations (Makita).