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SBD Global/September 27, 2012/Marketing and Sponsorship

Ryder Cup Merchandise Online Sales Are Already At Record Level

The Ryder Cup begins Friday in Medinah, Ill., and merchandise sales on Shop.PGA.com are at record levels. Site visits per day are up 186% and sales have already exceeded any prior year. Sales during the final round of the PGA Championship on Aug. 12 and the Monday following the event resulted in the two highest sales days in the history of the tournament. Ryder Cup merchandise sales on Shop.PGA.com have seen growth each month this year. Sept. 4, the day the U.S. Ryder Cup captain’s picks were announced, was the highest sales day for Ryder Cup merchandise this year. Even before the tourney starts, Shop.PGA.com has sold more Ryder Cup merchandise than in any other calendar year. Top sellers among Ryder Cup merch are polos, caps, jackets and a pin flag. The PGA of America’s e-commerce site is administered by Fanatics.com, the de facto online retailer for most large U.S. sports properties, including the NFL, NBA, NHL, MLB, NASCAR and ESPN.
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