SBD Global/September 27, 2012/Marketing and Sponsorship
BMW Signs New Three-Year Deal To Sponsor The European Tour's Race To Dubai
Published September 27, 2012
BMW has signed a new three-year deal to sponsor the final event on The European Tour’s Race to Dubai. As official car provider, the sponsorship will be activated by BMW's Dubai importer, AGMC, Sharjah and the Northern Emirates, which will supply 48 chauffeur-driven BMW 7 Series for the transportation of the players. The hole-in-one incentive at the par-3 17th is part of BMW’s involvement as official car provider at the $8M tournament to be staged on the Earth course at Jumeirah Golf Estates from Nov. 22-25. BMW is the official car of The European Tour, title sponsor of the BMW PGA Championship, BMW Italian Open, the BMW Int'l Open and the BMW Masters and a European team partner for the Ryder Cup (European Tour).
Return to top