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Marketing and Sponsorship

BMW Signs New Three-Year Deal To Sponsor The European Tour's Race To Dubai

BMW has signed a new three-year deal to sponsor the final event on The European Tour’s Race to Dubai. As official car provider, the sponsorship will be activated by BMW's Dubai importer, AGMC, Sharjah and the Northern Emirates, which will supply 48 chauffeur-driven BMW 7 Series for the transportation of the players. The hole-in-one incentive at the par-3 17th is part of BMW’s involvement as official car provider at the $8M tournament to be staged on the Earth course at Jumeirah Golf Estates from Nov. 22-25. BMW is the official car of The European Tour, title sponsor of the BMW PGA Championship, BMW Italian Open, the BMW Int'l Open and the BMW Masters and a European team partner for the Ryder Cup (European Tour).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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