SBD Global/Marketing and Sponsorship
Marketplace Roundup: Sochi 2014 Adds To Its Sponsor List
Published September 24, 2012
Russian PR agency CROS has been named Sochi 2014 Olympic and Paralympic Winter Games supplier in the "public relations services" category. The company will focus on Sochi 2014 communications programs. Working alongside the Organizing Committee they will deliver communication support to promotion campaigns addressing the key Sochi 2014 streams and Paralympic awareness program. The Organizing Committee has signed a deal with Coca-Cola and Ingosstrakh, for them to become presenting partners of the Sochi 2014 Olympic Torch Relay. The Sochi 2014 Olympic Torch relay will start on Oct. 7, 2013. Additionally, German company Ottobock became the official supplier of technical service, Jet Set Sports has been named official supplier and the Klinsk Institute for Occupational Safety and Health was named the supplier in the “occupational safety” category (Sochi 2014). ... Second Bundesliga club SSV Jahn Regensburg extended and expanded its sponsorship deal with supermarket chain Netto. Regensburg's next home game against FC St. Pauli on Friday will be presented by Netto. The supermarket chain will also become a premium sponsor for the '12-13 season (SSV Jahn Regensburg).
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