Survey: More Than 40% Of Brazilians Do Not Know The National Football Team's Sponsors

Consulting agency Stochos Sports & Entertainment conducted a study revealing that 40.5% of Brazilians "do not associate any brand" with the Brazilian national football team, according to Cris Simon of EXAME.com. The Brazilian Football Confederation (CBF) has 13 partners: Nike, Ambev, Itaú, Vivo, Volkswagen, Gillette, Seara, TAM, Extra, Nestlé, MasterCard, Tenys Pé and Parmigiani. When asked what brand they associated with the Seleção, 46.3% of the people said Nike. The other two brands that rounded out the top three were Guarana Antarctico (30.8%) and Itau (17%). For the survey, 8,329 people were interviewed across all of Brazil's states (EXAME.com, 9/21).

Brand	Start of Partnership	Brand Recognition
Nike	Jan. '95	46.3%
Antarctica + Guaraná Antarctica	Jan. '02	30.8%
Itaú	Oct. '08	17%
Vivo	Nov. '08	10.5%
Volkswagen	Dec. '10	1.4%
Gillette	May '09	1.2%
Seara	Jan. '11	0.7%
TAM	May '07	0.3%
Extra	Aug. '09	0.2%
Nestlé	May '10	0.2%
Mastercard	Aug. '12	0.1%
Tenys Pé	July '11	0.1%
Parmigiani	April '11	0%