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SBD Global/September 21, 2012/Marketing and Sponsorship
Possible Sponsorship Deal Between PSG And Qatar National Bank Worth As Much As $518M
Published September 21, 2012
SPONSORSHIP WAR: The AFP reported that despite reports of a new sponsor for PSG, Fly Emirates said that "they were close to agreeing a renewal of their shirt sponsorship deal with the club." Fly Emirates Senior VP Boutros Boutros said, "We will not comment on press stories. All I can say is that we have an excellent relationship with the club and with the owner of the club, Nasser Al Khelaifi, and that we are at the final stage of renewing our shirt sponsorship of the club for another five years" (AFP, 9/20). L'EQUIPE wrote that between a four-year proposal worth €100M annually and the €3.5M ($4.5M) per year PSG receives from Fly Emirates, "there is little doubt on who to choose." Perhaps the comments were made to "create confusion." It is difficult to figure out what exactly is going on "especially with the club owner refusing to comment on any deals that have not been finalized" (L'EQUIPE.fr, 9/20).