Survey Reveals Nike Is The Most Desirable Client, Followed By Google And Coca-Cola

Research commissioned by The Talent Business revealed that Nike is the brand creatives at U.K. agencies "would most like to work with," ahead of Google and Coca-Cola favored second and third, respectively, according to Matthew Chapman of MARKETING MAGAZINE. In contrast, no senior U.K. execs in the anonymous survey responded that it would be "very desirable" to work for GM, Ford, GlaxoSmithKline, L’Oreal and SC Johnson. The Talent Business commissioned Bonamy Finch to carry out the research between April 17 and May 10, which had a total of 98 U.K. respondents at a CEO, managing director, creative director or planning director level. There were a total of 397 respondents to a global survey (MARKETINGMAGAZINE.co.uk, 9/18).

Brand	Very Desirable	Quite Desirable	Quite Undesirable	Very Undesirable
The top 10 brands: 1. Nike	81	14	3	0
2. Google	69	26	3	0
3. Coca-Cola	69	22	0	3
4. Volkswagen	66	34	0	0
5. Apple	66	28	0	3
6. adidas	64	33	0	3
7. Diageo	38	38	7	0
8. McDonald's	37	43	7	0
9. Pepsi	27	54	5	0
10. Mars	26	26	15	5
The bottom five brands:
23. GM	0	26	36	13
24. Ford	0	26	18	24
25. GlaxoSmithKline	0	18	29	18
26. L'Oreal	0	14	19	38
27. SC Johnson	0	3	30	24