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SBD Global/September 19, 2012/Marketing and Sponsorship

Centauro Signs On As Sponsor Of Rivarly Series Between Argentina And Brazil

Sportswear company Centauro will sponsor the home and away Superclássico das Américas football series between Brazil and Argentina, according to PARANASHOP.com.br. The two games "between the biggest rivals in South America" will take place Wednesday in Goiânia, Brazil and on Oct. 3 in Resistencia, Argentina. Centauro will have its presence on the LED boards and cam carpets of the stadiums. The negotiations were brokered by Kock Tavares, which represents Klefer Marketing Esportivo, the rights holders of the competition. Centauro sponsors "more than 100 competitions" including the Copa KIA do Brasil (PARANASHOP.com.br, 9/17).

SLEEPING WITH THE ENEMY:
The Brazilian Football Federation "had a difficult time finding a hotel that attended its necessities" for their match in Resistencia, and had to reserve the same locale as the Argentinians (GLOBOESPORTE.com.br, 9/18).
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