Roc Nation Rides Alliance Into Football NBA Signs Marriott For Int'l Games BCCI Sells Title Rights For $32M Football League Partners With Liftshare Marketplace Roundup Herrera Removed From TV Commercials Santander's Ferrari Deal Paying Dividends MTN Ends Backing Of Qhubeka Cycling AC Milan Partners With Online Broker GKFX Marketplace Roundup
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SBD Global/September 17, 2012/Marketing and Sponsorship
Marketplace Roundup: Naza Group Sponsors The Sultan Of Selangor's Cup
Published September 17, 2012
ATHLETE ATTENTION: CIMB bank revealed that it will be sponsoring Mohd Nafiizwan Adnan, men’s national number two squash player. The 26-year-old Nafiizwan, currently ranked No. 33 in the world, will be signing an annual renewable agreement with CIMB, joining Dato’ Nicol David and Ong Beng Hee, Malaysia’s top two professional squash players, as CIMB-sponsored world-class athletes (CIMB). ... Adidas has roped in Indian cricketer Suresh Raina as its brand ambassador, and the player "will be sporting the company's cricket gear in the forthcoming T20 World Cup" (THE FINANCIAL EXPRESS, 9/16).