SBD Global/September 17, 2012/Marketing and Sponsorship
Li-Ning Scores Five-Year Deal With Chinese Basketball
Published September 17, 2012
Chinese sportswear brand Li-Ning signed a five-year deal to become the official partner of the Chinese Basketball Association. The deal, brokered by Infront Sports & Media, is the biggest sponsorship commitment ever secured for a Chinese sports property. Li-Ning will take on its new role with immediate effect from the '12-13 season. As part of the agreement, Li-Ning will provide the official apparel for the entire CBA league. All 17 clubs competing throughout the season will be fully equipped with Li-Ning sportswear, including warm-up equipment, jerseys, shoes and accessories. In addition, the company has the right to develop and sell merchandise that falls in the apparel category at all CBA game venues, as well as online and in its stores throughout the country. The partnership also includes a sponsorship package that combines on-court advertising with media presence that will include digital media as well as advertising slots on CCTV-5 (Infront).
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