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SBD Global/September 17, 2012/Finance

Former LOCOG Chair Sebastian Coe Is In Talks To Sell Consulting Business

Advertising and marketing firm Chime is in talks to buy former LOCOG Chair Sebastian Coe’s sports consultancy business in a deal "set to deliver a seven-figure payout" for Coe, according to Simon Duke of the SUNDAY TIMES. Chime is "close to agreeing a takeover of Complete Leisure Group," a company founded in '05 to control Coe’s business interests. After the acquisition, Coe would "become the figurehead of Chime’s growing sports marketing division." Chime recently expanded into Brazil, which will host the 2014 World Cup and the 2016 Olympics (SUNDAY TIMES, 9/16).
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